Michael Bhaskar is currently Digital Publishing Director at leading independent publisher Profile Books. He is responsible for spearheading their digital strategy, ebook program and digital business development in creating new products and platforms. Whilst there he has produced games, apps and created a commercially successful digital publishing program. Previously Michael was Digital Editor at Macmillan, where he worked on their large and profitable ebooks program, a Facebook app and several iPhone apps amongst other innovative projects, and wrote for The Digitalist blog. Over the past few years Michael has written extensively on digital publishing. He regularly lectures at publishing university courses around the UK and has recently completed a paper for the journal Logos. He was worked the literary agency Rogers, Coleridge and White, reviewed books at The Daily Telegraph and worked for an economics research firm, as well as building websites like www.quikqr.com, a 2-d barcode generator.