Understanding Print
This session is designed to help publishers “understand” how print could save them money and help them become more competitive. Printers and publishers often work in isolation thus being unable to understand the constraints the other faces. This workshop will discuss the expectations of the printer and the publisher from each other and particularly address how:
- printing costs can be saved through efficient book design
- colour consistency can be achieved through various reprints
- competencies based on print output can be developed
- the printer can be incorporated into the design process to ensure the best output
- add-onsfor your book (like a book-case, or especially made bookmarks) that will help these books stand out can be designed and incorporated
- short-run printing can be used for special cases (choosing an optimal print run)
Besides the workshop will focus on understanding the processes that can lead to the efficient and seamless production of books
Speakers
