Brought up in Kolkata and a MICA graduate, Niti has spent close to twenty years working across the fields of advertising, media and communication. She started her career at FCB Ulka and has also worked with agencies such as Mudra, Lodestar Universal and GroupM. She has worked on the marketing and media plans for blue-chip brands such as Royal Enfield, Makemytrip.com, Mars Confectionary, Amway, Yamaha and Reckitt Benckiser. Before joining publishing she was managing the Delhi office for Mediacom, one of GroupM’s leading marketing communications agencies.
At Penguin Random House India Niti manages the integrated functions of marketing, digital and communications. Her focus areas include title marketing through digital and traditional channels, management of Penguin’s owned assets, brand initiatives as well as new initiatives like those into audio books, video rights and consumer insights.
Niti is a keen fiction reader and a TEDx speaker.